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  • Writer's picturekristin hannay

What is Threads?

A deeper look at instagram’s new app for closer connections

In the ever-evolving world of social media, it can feel overwhelming when a new social media app pops up out of nowhere. Instagram continues to captivate its user base with fresh features and updates. One addition to the Instagram family is Threads, a standalone app designed to facilitate more intimate and focused conversations between close friends. Let’s take a look at the features and functionality of Threads, explore how to use the app effectively, and evaluate its potential for your businesses!

What is Threads?

Threads is a companion app to Instagram, developed with the intention of strengthening connections with close friends. It provides a space for sharing moments, thoughts, and experiences in a more intimate setting (so think Twitter, but a little different). Threads is centered around the concept of "Close Friends," allowing users to curate a select group of people to communicate with more seamlessly.

All in all?

It’s a social platform where you can instantly share what’s on your mind, what you’re doing, and create a close-knit community.

How do I use Threads?

To start using Threads, you’ll need an existing Instagram account. After downloading the app, you can log in using your Instagram credentials. Threads works by leveraging the list of people you’re already following on Instagram.

Once logged in, you can start sharing! The emphasis on visual content encourages spontaneous and authentic sharing. You can also upload content from your camera roll or share updates simply through text. The main rule on Threads is that there are no rules (obviously, besides remaining appropriate)!

Thread also encourages its users to like, comment on, repost, and share other people’s content, which is highly recommended. After all, this app is designed to help people engage with each other! One feature of the app is that you can comment on someone’s Thread by adding a photo to your reply.

Is Threads Worth It For My Business?

While Threads currently focuses on personal connections, there is definitely an opportunity for businesses to leverage the app to connect with their audience in a more intimate and exclusive way! Here are a few factors to consider:

  • Targeted Communication: Threads allows you to create a select group of Close Friends, making it an ideal platform for exclusive content or special announcements. By curating a list of engaged followers, businesses can create community and offer personalized experiences to their most loyal customers.

  • Authentic Engagement: Threads encourages genuine and unfiltered sharing, which aligns perfectly with the trend of authenticity in social media marketing. Businesses can use this aspect by offering behind-the-scenes glimpses, sneak peeks, or candid moments that showcase their brand's personality.

  • Direct Feedback Loop: By using Threads, businesses can create a more direct line of communication with their audience. This can be valuable for gathering feedback, conducting surveys, or seeking opinions on product development. We’ve seen businesses It also enables businesses to address customer queries or concerns promptly, reinforcing a sense of care and responsiveness.

  • Brand Identity: You can really hone in on your brand’s tone of voice on Threads while also leaving room for fun, trendy, and inviting conversations. Let’s look at two examples.

How Businesses Are Using Threads

Take a look at this Thread from Dunkin. They’re incorporating something currently trending - the release of Speak Now (Taylor’s Version) - with their own trendy and comical twist showcasing their brand and relaxed, friendly tone of voice.

Another great example to look at is Getaway House. Here, they’re getting their audience involved by inviting them to comment their favorite song of the summer, and taking it a step further by offering to send 10 of those commenters to one of their locations. Talk about a great way to foster community!

Questions? We’re Here to Help

Threads offers a refreshing and fun approach to social media! This app could be beneficial for your business by establishing relationships with your audience, promoting authenticity, and creating community on this app.

As with any social media platform, it's essential to align the app's features with your business goals and target audience to determine whether Threads is a worthwhile addition to your marketing strategy! And if a new app feels overwhelming, that’s why we’re here: to take that stress and turn it into excitement. We want you to thrive, not just survive, so contact us today to get started!




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