BUILT BY CREATIVES
driven by strategy
Traxx Social was founded on the belief that social media should feel intentional — not chaotic.
What started as content support for creative brands has evolved into a strategy-first agency focused on ownership, systems, and long-term growth.
We believe:
Clear positioning changes everything.
Good strategy removes overwhelm.
Proactive communication builds trust.
Creative work should feel thoughtful — not rushed.
BEING THERE
built from
Traxx was founded by Kristin Hanrahan, who saw firsthand how many brands were stuck in reactive content cycles.
She built Traxx differently:
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Strategy before execution.
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Ownership over hand-holding.
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High standards without corporate fluff.
Today, Traxx is growing into a collaborative team of creatives and strategists committed to helping brands move with clarity.
Kristin is an adventure enthusiast, coffee lover and BIG advocate of building community and speaking life and encouragement to the people around her. From choosing to major in Communications in college because she didn’t know what she “actually wanted” to do, to years later launching Traxx in January 2022, it’s safe to say that although this life is never where she imagined herself being, she is thoroughly obsessed with what all we get to do at Traxx and the people we get to serve.
When Kristin not behind screens, editing content, and strategizing our client’s digital presence, you can find her sipping her iced coffee and planning her next hike with her husband and German Shepherd.
MEET KRISTIN
founder and lead strategist
WAY TO MY HEART
Chocolate chip cookies
(or just the dough)
BUCKET LIST VACA
Norway
CURRENT COFFEE OBSESSION
Iced shaken espresso with coconut milk
Erica joined the Traxx Team in May of 2022 and has been killing it ever since. Erica is an adventure enthusiast, a foodie at heart and an expert storyteller. In her free time, Erica and her husband Josh love planning adventures across the country, eating their way through different cities in the US, and sharing their many adventures on Youtube.
MEET ERICA
content creation manager
WAY TO MY HEART
Food. Send me a recipe
and we'll be instant BFFs.
BUCKET LIST VACA
Italy - always
CURRENT COFFEE OBSESSION
Honey Latte ALWAYS
Emma is a social media enthusiast, football fanatic, iced coffee addict, and someone who firmly believes every summer weekend belongs on the lake or a boat. From studying Public Management at Ohio State to pursuing her Master's in Digital Marketing Communications at West Virginia University, Emma has always been drawn to the intersection of people, story, and strategy. Whether she is diving into a new campaign, cheering on the Buckeyes, or connecting with the people around her, Emma brings the same energy and intentionality to everything she does.
Catch her off the clock exploring a new city, taking in the outdoors, or immersed in anything and everything Greek. Community has always been at the center of everything Emma does, so joining a team that leads with that same heart just felt right.
MEET EMMA
marketing coordinator
WAY TO MY HEART
Chocolate Ice Cream
BUCKET LIST VACA
Amalfi Coast - Italy
CURRENT COFFEE OBSESSION
Iced Vanilla Latte with Cold Foam
Caroline is a homemaker to her core (she definitely fell prey to sourdough in 2020). She currently lives in Dayton, Ohio with her husband Lucas and their two kiddos!
Caroline is ALWAYS down to grab coffee, go for a walk, and talk about non-toxic home products. Caroline is passionate about effective and strategic communication, and she loves finding new ways to connect with audiences and many kinds.
MEET CAROLINE
content specialist
WAY TO MY HEART
Anything homemaking - let's talk about sourdough!
BUCKET LIST VACA
Vermont in the Fall
CURRENT COFFEE OBSESSION
Lavender Latte - especially in the Spring!
