KRISTIN HANRAHAN

Kristin's career began in Nashville, where she worked in publishing, ghostwriting and developing content for bestselling authors and thought leaders. She later transitioned into nonprofit marketing, event planning, and development, where she played a key role in helping drive the organization's first half-million-dollar fundraising campaign. From there, she stepped into the wedding industry as the Marketing Director for a premier venue in Upstate New York.

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Each chapter added a new layer of experience, from storytelling and communications to events, fundraising, and strategic marketing, and laid the foundation for launching Traxx in 2022. 

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When she's not behind her desk, you can usually find her exploring a new coffee shop, planning her next adventure with her husband, or out walking with their German Shepherd.

CLARA SYLVESTER

Clara serves as Traxx Social's Operations & Client Experience Lead, where she helps ensure both our clients and team are supported through thoughtful systems, streamlined processes, and exceptional communication.

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With a background in Strategic Communications and a passion for organization, Clara thrives at the intersection of people and process. From optimizing internal workflows to refining the client experience, she is dedicated to helping Traxx operate with excellence behind the scenes so our team can deliver exceptional results for every brand we serve.

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Based in Kansas City, Clara enjoys writing, serving within her local church community, and spending time with her husband and two children.

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CAROLINE KIMBALL

Caroline has a degree in Professional Writing and Information Design. She brings a strong background in strategic communications, public relations, and editorial content creation. Prior to Traxx, she worked in public relations, writing news releases, developing podcast scripts and show notes, and serving as managing editor for a national publication.

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For more than two years, Caroline has been an integral part of the Traxx team, bringing thoughtfulness, creativity, and intentionality to every project. Known for her kindness and encouragement, she’s the kind of teammate and friend who sees the best in others and makes everyone around her better.

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Caroline and her husband, Lucas, have two little kiddos. Outside of work, you'll likely find her experimenting with sourdough, chatting about non-toxic living, grabbing coffee with a friend, or enjoying a long walk with family.

ALIE DESHOTEL

Alie is a content creator to the core. You can almost always find her with a camera or phone in hand, capturing the moment or vlogging the adventure! She started in the content world capturing weddings, where she fell in love with the little details that make each day unique. Now, as an Account Lead, she loves coming up with creative ideas for her clients and finding ways to help them connect with their audience.

Outside of work, Alie loves being outside, going on walks and runs, playing pickleball, and trying new hobbies. She loves reading, thrifting, exploring new places, and of course, finding new coffee spots. Alie owns a coffee business, so it's safe to say she loves all things coffee and will almost always say yes to a new coffee shop! More than anything, Alie loves making people feel heard, understood, and cared for. Whether she's working with a client, capturing a wedding day, or running her coffee business, she wants people to feel like she’s genuinely there to help and make life a little easier.

LIA RITZLER

People are Lia’s passion! From growing up in musical theater, to starting her own social media in high school, to graduating with a B.A. in Strategic Communication, she has always loved connection and storytelling. Diving deep into a brand’s niche is exhilarating to her—she wants to know what an audience craves and how to create content that not only stops them mid-scroll but turns them into loyal followers. She never imagined she’d be lucky enough to call this her job and is so thankful to serve the incredible clients she gets to work with!

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Outside of work, you’ll probably find Lia with her husband, Blaine, walking outside, researching holistic health, cooking or baking a new recipe, perfecting her latte art, creating for her personal account, finding a new book or podcast, or singing!

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**Lia was also Traxx’s very first intern over two years ago, and we are SO excited to have her back on the team for the long run!​

RACHEL OPALIA

Rachel is a content creator to the core, her phone always has the "storage full" notification thanks to thousands of photos and has a movie quote for every occasion! With a degree in Digital Media her expertise is in video production, editing, photography, and project management. She thrives when coming up with new ideas, grab a camera and go shoot!

Rachel is a fitness enthusiast: she loves eating healthy, running, lifting, pilates, hiking, you name it, she has tried it! But she also believes balance is key, matching her love for fitness with a sweet tooth. She loves finding new recipes to bake and will never say no to chocolate-peanut butter ice cream.

Rachel and her husband, Jaden, got married in May 2026 and share a heart for church planting and are deeply connected in their local church plant. They love serving their church, hiking, traveling, and drinking way too much coffee!

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