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Old Marketing vs New Marketing Mindset

Writer's picture: kristin hannaykristin hannay

It’s time to evolve your strategy for digital success


If you’re a millennial or older, you’ve probably noticed a shift in marketing that’s changed how brands engage with their audiences. Without recognizing these changes and moving to the new mindset that emphasizes connection, authenticity, and value over traditional marketing tactics, there’s no way your business can thrive in a society that’s actively accepting and craving the new mindset. 


Here are some of the most common old marketing versus new marketing mindsets that need to be addressed:


From Product-Centric to Audience-Centric

Old marketing strategies often revolved around constant product promotion, with the thought: 


“Our product needs to be showcased in every post.” 


New marketing says: 


“Your audience doesn’t want to see your product constantly, they want to feel connected to your brand and they want to gain value from your accounts.”


People crave more than just product showcases – they want meaningful connections and value from brands they choose to engage with! We will always advocate for content that sticks on a personal level, offering education, solutions, and entertainment rather than ad after ad.


From Deception to Authenticity

Historically, marketing has occasionally lended itself more toward deception and manipulation to influence consumer behavior. In a wild contrast, marketing principles today focus on honesty, transparency, and authenticity as non-negotiables. Seek to build trust by showing the face behind the brand through sharing stories, behind-the-scenes, and openly addressing successes and challenges.


From General to Personalized Targeting

In the past, marketing strategies tended to target way too broad of an audience in hopes of capturing attention. Today, we’re looking for precision. We lean into a personalized marketing approach that looks at multiple niche audiences with tailored messaging and content! In order for brands to get those deep connections we’re talking about, we NEED to understand the unique preferences and behaviors of the specific audience we’re trying to reach. 


From Logo Overload to Consistent Brand Experience

While traditional marketing emphasized brand consistency through slapping a logo on everything and creating cliche slogans, modern branding gets to the “vibe.” We thrive on creating a holistic brand experience that can put out a very distinct vibe, feeling, and narrative through every touchpoint. Every interaction should authentically reinforce the brand’s tone without the need to show a logo on every touchpoint.


From Marketing-Only Content to Value-Driven Engagement

We’re going to be honest with you: if you’re still putting all your eggs into the promotional material basket, you need to rethink your strategy. We’ll put it simply: people want content that educates, inspires, relates, and entertains. We strategically create content that is diverse - it’s a blend of education, inspiration, relatable pieces, and very personable interactions and stories. This provides real and genuine value, which not only attracts attention, but also creates long-term loyalty and advocacy (better known as the last two pieces of the marketing funnel).


Shift Your Strategy with Traxx Social

Listen - this whole digital marketing thing will continue to change, and you’ll notice the shift more and more. And one day, this current marketing mindset WILL BE the old one. But our team at Traxx Social is dedicated to having a forward-thinking mindset. We’d love to help you lean into the shift so your brand can achieve the success you’re looking for.


Let’s talk!


xx,



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