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  • Writer's picturekristin hannay

What's doing well on social media right now

Let’s not beat around the bush: we’re diving right into what’s doing well on social media right now, as of May 2024. We’re here for simple and to-the-point, so let’s break down some things that are thriving across social media platforms that you are likely using for your business right now. 


Hashtags & Keywords

According to recent trends, using 5-8 hashtags alongside strong keywords throughout your caption can significantly boost visibility and engagement.

Post Consistency

Consistency is key for growth. Aim to post at least 5 times per week for optimal results. If you don’t have the capacity to accomplish that, commit to a minimum of 3 posts per week to maintain engagement and momentum!


Make the most of Instagram Stories by posting multiple stories at once. Allow your stories to run their 24-hour cycle, and once they're emptied, continue posting to keep your audience engaged throughout the day.


How you communicate on Instagram matters! Incorporate strong Calls to Action (CTAs) in your captions, encouraging actions like commenting “save this post for later”, or tagging friends. Utilize hooks both in your Reels and captions to keep your audience's attention.


Entertainment Over Sales

On TikTok, entertainment faw outweighs direct selling or marketing. People will scroll if they feel like they’re being sold to. Emphasize humor and participate in trends. And heck, try to be the trend setter!

Cultivate Community

Think of TikTok as a platform for creating a daily video diary, creating a sense of community among your followers. Engage with comments, respond to messages, and build relationships with your audience.

Trust Building

Statistics show that 58% of TikTok users are more likely to trust brands after learning about them through TikTok creators compared to traditional ads. Use this platform to build trust and credibility with your audience.



While LinkedIn remains the go-to platform for professional networking, its content landscape has evolved. Personal and company pages now receive significant attention. This gives greater opportunities for branding and industry engagement.


Algorithm updates aim to differentiate between personal and professional content, which enhances content curation for users. Thought leadership content and expertise continue to be favored by the algorithm, driving engagement and visibility.

Content Feed

Users can optimize their content feed by actively engaging with content, adjusting notification settings, and curating their follow list. This makes sure that relevant and valuable content is prioritized in their feed.


Businesses need to develop clear strategies, set specific goals, and utilize analytics to maximize their impact on LinkedIn. Leveraging tools like Creator Mode and Company pages, as well as promoting content effectively, are essential for success on the platform!

Adapting to ever-evolving trends and learning the latest features of each platform is key to thriving on social media right now. Whether it's Instagram, TikTok, or LinkedIn, understanding and implementing these strategies can elevate your online presence and drive meaningful engagement with your audience. Happy posting!




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