Meaning behind 'With love'

You’ve seen our team sweatshirts, and by now, you may have even caught a glimpse of the hats we’re dropping next week with our signature phrase ‘With Love’ stitched right on the front — so what’s the big deal? Why do we keep coming back to this statement?

For us, it’s not just a cutesy catchphrase — it’s a mission statement. A compass. A constant reminder of what matters most. It’s our team’s call to action every single day: to do everything with love. 

And we mean it.

Every email we send? Write it with the utmost respect, no matter how routine or transactional it might seem.

Every post we make? Craft it with intention, creativity, and care.

Every client interaction? Make sure they feel seen, heard, and genuinely appreciated.

Every project? Pour ourselves into it and go above and beyond — not just because it’s good business, but because it’s the right thing to do.

Every account we interact with online? Do it thoughtfully and with kindness, because small moments can have a big effect.

This isn’t just about being nice. It’s about leading with purpose. This mindset runs deep into the heart of who we are — not just as a team, but as individuals. It’s the force that drives us, especially on the long days, the tough weeks, and the moments when it would be easier to default to autopilot.

And somewhere along the way, we realized that this quiet-but-powerful phrase — “With Love” — wasn’t just our own. It wasn’t just for us. It was something that could resonate far beyond the bounds of Traxx Social. So we decided to put it on something tangible — something wearable and shareable — because we wanted to invite YOU in.

Whether you’re in marketing, medicine, teaching, artistry, service, leadership, or anything in between — you have the power to live out this same mission in your own sphere. To pause, to notice, to offer a little more empathy, to be intentional in how you move through your day. That’s what ‘With Love’ is all about. It’s simple, yes — but powerful. And deeply needed.

So, will you wear your mission with us?

Let’s be intentional in how we love and treat those around us. Let’s set the tone. Let’s lead differently.

Together, we can make a difference.

xx,

the traxx team

ps. Want to know how our name ties in with our mission statement? It’s a funny story, but I promise — it’s a worthwhile read.