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  • Writer's picturekristin hannay

The meaning behind our name

Ever wondered why the double ‘x’ in our name? 

If our mission statement is 'Helping you gain the traction you deserve’, why do we use ‘x’s’ anyways? Why not spell it ‘Tracks’? 

We’re glad you asked. 

Remember when you were little and you signed the letter to your 2nd grade crush ‘xoxo’ (and while you’re at it, check ‘yes’ or ‘no’ for ‘will you be my boyfriend?’) Yea, we all have those cringey, yet somehow endearing memories to laugh at now. 

Or maybe, if you’re like me, the first thing that comes to mind is the scene from Nacho Libre where Nacho is signing his letter to Encarnacion by writing ‘oo, xx, oo, X, o, XX, x. If you have no clue what I’m talking about: cancel your plans for the weekend and watch Nacho Libre. Fair warning: you may lose a brain cell or two, but you’ll be laughing the whole time. 

Regardless - we intentionally chose to use the double ‘x’ in Traxx’s name as an ever-present reminder that everything we do is done with love: from our client communication to the content we’re writing to the websites we’re designing and everything in between. Our goal at Traxx is to make our clients feel loved, cared for, seen, and valued. You deserve nothing less. 

When you work with our team, our top priority is that your business is represented well online - that means getting to know you, getting to know your brand, understanding what makes the business flow and function, and knowing and believing in your ‘why’ behind the business. At Traxx, we label ourselves as a digital marketing team with heart. 

Anyone can manage social media (oop - hot take!). But not everyone has the intentionality and investment in their clients to truly understand what wakes them up every day, what makes them passionate about what they do, and share the true heart behind their business. 

That’s what we’re committed to caring for you by delivering the best possible service and care as possible. 

So next time you get an email from our team and it's signed 'xx' - know that we care about you and we're invested in sharing the heartbeat behind your business.

Our goal is to help your business gain the traction you deserve through social media management, website design, SEO expertise, and full-scale marketing services. Whether you're looking for a lil' help in the social media realm or if you just need someone in your corner as you take the step to truly invest in your business - we're here for you, taking care of your business every step of the way. 




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