What is a fractional CMO

And Why It’s Not as Overwhelming as It Sounds

If you’ve ever felt like running your business and managing your marketing is basically two full-time jobs... well, you’re not wrong.

That’s exactly why we started Traxx, a full-scale fractional CMO team — to give entrepreneurs, creative brands, and wedding professionals access to big-picture strategy and consistent execution, without the burden of hiring and managing a full in-house marketing team.

Now before your eye’s glaze over, let’s break it down into bite-sized pieces because I promise: this can fit into any entrepreneur’s budget if you’re committed to growing your business and ready to take strategic steps forward in your business.

Here's what we provide for our fractional CMO clients:

• Social Media Management

  Cohesive, on-brand content published consistently across platforms to grow awareness and engagement — without you ever having to wonder “what should we post today?”. From Instagram to LinkedIn to TikTok to Pinterest, whatever platform you’re on, we’re on. 

• Quarterly Content Shoots

  High-quality, custom photo AND video content that bring your brand to life and connect with your audience — whether that’s flatlays, product shots, behind-the-scenes, or lifestyle imagery. We coordinate the content to align with your brand strategy and socials to ensure we’re driving action, not just creating a pretty aesthetic (although we do obsess over that, too)

• Ad Creation + Management

  Strategic paid campaigns on Meta designed to generate leads, boost visibility, and get results — not just impressions.

• Influencer Management

  We find, vet, negotiate with, and manage influencer partners who align with your brand, so you don’t have to slide into a single DM (unless you want to, of course). Want to optimize further? Let’s talk about our Affiliate Marketing strategies + management!

• YouTube Content Creation + Management

  From scripting and filming to SEO optimization and analytics — we help you turn YouTube into a powerful search + discovery engine for your brand.

• Blog Writing

  Don’t sleep on blogs! Long-form content is a HUGE booster not only for your SEO, but also for your social content for platforms like Instagram to create aligned content and also Pinterest, creating full strategies around long form content sharing, positioning you as an expert in your niche.

• Email Marketing

  Campaigns, automations, segmentation, and more — we build systems that nurture your audience and drive conversions while you sleep.

• Monthly Strategy Calls

  We align, optimize, and adapt every single month. You bring your vision and goals — we bring the marketing know-how and fresh ideas.

• Ongoing Brand Optimization

  As your brand grows, evolves, and pivots, we’re right there with you. We make sure your messaging, visuals, and marketing strategies grow in step.

“Wow... that sounds like a lot. Do I really need all that?”

Here’s the thing — we tailor every package to you.This is not a one-size-fits-all operation. Whether you’re a solo founder or a team of 10, we meet you where you’re at.

Don’t work with influencers in your industry?No problem. We'll double down on what does move the needle for you.

Already have an amazing email marketing setup in-house?Phenomenal. We’ll collaborate with your team or simply support in other areas.

Don’t want to invest in YouTube content right now?Totally fine. (Though we might gently nudge you to consider it — video is powerful.)

Only need content photography every quarter instead of monthly?Absolutely — let's make it work for you.

Your Brand Deserves More Than Just a Pretty Instagram Grid

You didn’t start your business to spend your days figuring out algorithms, hashtags, or CTRs. You started it because you had a vision, a mission, and something incredible to offer the world.

We're here to help you grow that vision — not just with pretty visuals and clever captions, but with strategy-backed, revenue-focused, brand-building marketing that actually makes an impact.

Let us handle the nitty-gritty of online success, so you can focus on what you do best: building the business you've always dreamed of. ⚡️💪🏼

Interested in learning what a custom fractional CMO package could look like for you?

Let’s talk. 

xx,

the Traxx Team