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  • Writer's picturekristin hannay

Hashtags vs Keywords

Hashtags and keywords - what are they? What are they used for? What’s the difference? We get it - it’s confusing. Both are powerful tools, but they serve different purposes. Let's dive into the difference between hashtags and keywords and explore how they impact content visibility and engagement.

Hashtags, the Social Connectors

Hashtags are a fundamental aspect of social media platforms. They categorize and organize content, making it easier for users to find posts related to specific topics.

By incorporating relevant hashtags, content creators can significantly increase the discoverability and reach of their posts. When users search or click on a hashtag, they are directed to a feed containing all

the posts tagged with that specific term, exposing them to a broader range of content. Here’s what hashtags do:

  • Categorizes & organizes content

  • Helps increase discoverability & reach

  • Can be used to join trends

  • Encourages engagement, user-generated content, & community participation

  • Assists in targeting specific niches

  • Enhances visibility and attract new followers

  • Creates brand recognition

Keywords, the Search Engine Optimizers

Keywords, on the other hand, play a pivotal role in search engine optimization (SEO). When strategically incorporated into content, keywords optimize its visibility on search engine results pages (SERPs). Unlike hashtags, which are primarily employed on social media, keywords are essential for web pages, blog posts, and other forms of online content. Here’s what keywords do:

Optimizes content for search engines

  • Improve organic discoverability

  • Plays a crucial role in search engine optimization (SEO)

  • Helps define the context of your content

  • Aids in crafting compelling & descriptive captions

  • Targets specific demographics or interests

  • Provides insights into popular search terms

Social Media Management

To recap: hashtags primarily thrive on social media platforms, keywords are vital for optimizing content for search engines. Using hashtags and keywords can help businesses and content creators maximize their content's visibility, engagement, and impact on their target audience.

Does social media feel too big to handle? Leave it to us! Our expert team will handle all the nitty-gritty details of social media while you focus on what you do best - running your business. Contact us today to get started!


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