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  • Writer's picturekristin hannay

six Best Practices for Social Media Growth

Navigating social media is an ongoing learning process, and like any learning curve, there are adaptable best practices. From prioritizing quality branding to understanding your target audience, to ensuring every touch point on the internet is consistent with your business brand and voice - sticking to the basics can pave the way for steady growth!

Here are our top six tips for how to grow on social media that AREN’T the same old, same old (engagement, posting, using reels - you know the drill):

  1. Ensure you have a good quality, up-to-date, website

Here’s the reality: everything’s online today, and any successful business owner will understand the importance of having a good quality website! Make sure your audience knows within the first three seconds what your business is and ensure you have clear calls to action with what you want your audience to do in any given area of your website. It’s your job to guide your audience to the results you desire!

  1. Invest in quality branding 

What goes with a website? Quality branding! Now more than ever it’s essential to not just sell a product or service, but to have a recognizable brand. Maintain a consistent and visually appealing brand identity across all social media platforms by using a well-designed logo, a cohesive color scheme, and consistent fonts. This helps in creating brand recognition and a professional image!

  1. Understand your target audience 

Develop a deep understanding of your target audience's preferences, behaviors, and demographics. Tailor your social media content to resonate with your audience and address their needs and interests.

  1. Have an ongoing folder of content

Keep a library of high-quality, engaging videos and photos that align with your brand. Including faces and personal touches in visual content makes your brand more relatable and human, fostering a stronger connection with your audience.

  1. Consider creating a freebie 

Provide value to your audience by creating a free resource, such as an ebook, template, or guide, that is relevant to your niche. This can be used as a lead magnet to attract and engage potential followers, driving traffic to your social media channels and website.

  1. Always be updating and investing in your SEO

Make sure your website is well-optimized for search engines (SEO) to increase its visibility online. Do this by using relevant keywords, creating quality content, minimizing load time, creating as many touch points for your business online, and optimizing meta tags to enhance the chances of your website appearing in search engine results.

Once these six key things are nailed down, it’s time to maintain it all! Keep your website SEO-optimized, maintain that killer branding, look for ways to level up your brand, and stay connected with your audience, and watch your business grow because of it. 




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