We were SO excited when Pella Albany contacted us to bring their vision to life in a 2-day content shoot with them in Upstate New York. We worked closely together from start to finish to ensure we didn’t *JUST* capture stunning content, but that we were able to tell Pella’s story through visual representation, team interviews, site visits, intentional design, and more. 

 

Our 2-day content shoot with Pella Albany included: 

Pre-Production Planning

• Custom shot list tailored to the brand goals

• Creative ideas document to guide the shoot

• Vision board to align on aesthetic and tone

 

On-Site Production

• 2 Traxx Team members on-site for 2 full shooting days

• Up to 5 site visits to capture varied content across key locations

• All travel logistics covered

 

Deliverables

• 350 professionally shot & edited high-res photos

• 500 social media-optimized photos & video snippets

• 5 expertly edited final cut reels

• 8 mic’d-up interviews with team members for authentic storytelling

• Final files delivered ready for use across your website, social media, and campaigns